Outsourced Data Management: Key Considerations

Data management is an ongoing struggle for B2B marketers who understand its importance but lack sufficient time and resources. A variety of third-party providers are available for the purpose of outsourcing critical data management tasks. Define your organization’s requirements to establish whether a partner or internal resources best meet its objectives.

Marketers must provide unassailable proof to senior management and sales of their business contribution. To do their job and eventually gather this proof, they must rely on a database; unfortunately, the function may not have the bandwidth or skills to get said database in shape. In this report, we discuss the alternative of outsourcing part or all of an organization’s data management and share the drivers, inhibitors, and our overall viewpoint in four key outsourcing categories.