Trends Report

Overcome Top Enterprise Marketing Technology Challenges In Asia Pacific

Start By Aligning Your EMT Strategy Across Business Functions

January 3rd, 2018
With contributors:
Frederic Giron , Rusty Warner , Diane Deng , Michael Barnes , Bill Nagel


Marketers in Asia Pacific (AP) invest in enterprise marketing technology (EMT) to better understand and engage empowered customers. However, many struggle to break down data, technology, and organizational silos to create an EMT strategy that is aligned across the company. This report uses insights from a survey of AP-based marketing leaders and in-depth interviews with senior marketing professionals in the region to provide guidance that marketing pros can use for their own EMT strategies and road maps.

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