Summary
Marketers in Asia Pacific (AP) invest in enterprise marketing technology (EMT) to better understand and engage empowered customers. However, many struggle to break down data, technology, and organizational silos to create an EMT strategy that is aligned across the company. This report uses insights from a survey of AP-based marketing leaders and in-depth interviews with senior marketing professionals in the region to provide guidance that marketing pros can use for their own EMT strategies and road maps.
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