Partner Business Model Definition Template

February 9th, 2021

Summary

B2B organizations often have multiple partner types within their channel ecosystem but lack a common understanding of and cross-functional alignment on the distinction between these types. Channel marketers must define their partner business models to guide the development of channel marketing strategies, programs, processes, and activities. The Partner Business Model Definition Template allows channel marketing leaders to document the partnership goals and key actions of each partner type or classification. This Template helps channel marketing leaders define and document the partner business models for each partner type or classification within their channel environment.

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