Best Practice Report

Partner Demand Services: Regional

January 1st, 2018
With contributor:

Summary

Channel demand services can be delivered by a centralized channel marketing hub, regional (or business unit) marketing, or last-mile execution support resources. Regional partner demand services are often supported by a centralized services model. Regional services can enhance channel marketing program consistency across global geographies, improve response time and reduce overhead. The contributions of the regional partner demand services team should free field marketers to spend more time on execution. In this report, we describe five types of channel demand services that are typically provided by regional (or business unit) channel marketing resources.

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