Best Practice Report

Partner Ecosystems In An Economic Downturn: Ensuring Organizations Thrive (Not Just Survive)

April 11th, 2023
Stephanie Sissler, VP, Principal Analyst
Stephanie Sissler VP, Principal Analyst
With contributors:
Rick Bradberry , Mallory Icenhower , Robin Whiting

Summary

The next recession is coming; the question is when, not if. History has demonstrated that sales leaders who wait to see how it shakes out are more likely to face budget cuts, layoffs, and more. The organizations that outperform their peers during and after a recession are those that proactively prepare before an economic downturn. Channel sales leaders, specifically, should be preparing for the next recession by rethinking and refreshing their strategy.

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