Summary
Partner ecosystems are emerging in various industries and geographies to unlock higher value and exceptional experiences for customers. Failing to understand what a true partner ecosystem involves can cause B2B leaders to miss out on a potentially more effective model for growing faster and more profitably. In this report, we define a true partner ecosystem, discuss the trends and benefits driving the need for these ecosystems, and provide insights on how to determine when they should be a priority and when a supplier is ready to implement one.
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