Trends Report

Partner Ecosystems: Redefining Partnering To Drive Growth

August 11th, 2020

Summary

Partner ecosystems are emerging in various industries and geographies to unlock higher value and exceptional experiences for customers. Failing to understand what a true partner ecosystem involves can cause B2B leaders to miss out on a potentially more effective model for growing faster and more profitably. In this report, we define a true partner ecosystem, discuss the trends and benefits driving the need for these ecosystems, and provide insights on how to determine when they should be a priority and when a supplier is ready to implement one.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.