Best Practice Report

Partner Enablement: Leveraging Sales Enablement

January 1st, 2018

Summary

Channel marketing should be aware of sales enablement’s efforts to empower direct sales reps with the right competencies and sales assets to maximize buyer interactions. Coverage models and partner engagement strategies guide how channel marketing should collaborate with sales enablement in enabling partners. Judiciously leveraging sales enablement ensures a more sustained and successful relationship that enables partner organizations in the long term. In this report, we outline the ways that channel marketing can use support from sales enablement throughout the five phases of partner enablement.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.