Partner Enablement: Leveraging Sales Enablement

Channel marketing should be aware of sales enablement’s efforts to empower direct sales reps with the right competencies and sales assets to maximize buyer interactions. Coverage models and partner engagement strategies guide how channel marketing should collaborate with sales enablement in enabling partners. Judiciously leveraging sales enablement ensures a more sustained and successful relationship that enables partner organizations in the long term. In this report, we outline the ways that channel marketing can use support from sales enablement throughout the five phases of partner enablement.