Partner Enablement Model: Core Elements

January 1st, 2018

Summary

Channel marketing must identify and develop enablement programs that improve the knowledge, skills, and process competencies of partner personnel. Assess partners’ current competencies and develop enablement pathways to remediate competency gaps and enable partners to succeed. Partner enablement must keep partners informed about what they need to know and the tools they need to be successful. In this report, we examine the third component of the Forrester Partner Enablement Model, which focuses on the core elements of partner knowledge, skills, and process development.

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