Partner Enablement Model: Enablement Phases

January 1st, 2018

Summary

In the B2B channel, suppliers use enablement programs to fuel the success of their partners. Wise channel marketers avoid lost productivity and broken processes by providing two phases of enablement for partners: initial onboarding to establish momentum with basic knowledge and skills, followed by ongoing enablement to sustain and increase competency and success. In this report, we outline the types of partner enablement programs that suppliers should provide throughout the partner lifecycle.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.