Model Overview Report

Partner Enablement Model: Enablement Phases

January 1st, 2018


In the B2B channel, suppliers use enablement programs to fuel the success of their partners. Wise channel marketers avoid lost productivity and broken processes by providing two phases of enablement for partners: initial onboarding to establish momentum with basic knowledge and skills, followed by ongoing enablement to sustain and increase competency and success. In this report, we outline the types of partner enablement programs that suppliers should provide throughout the partner lifecycle.

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