Summary
Suppliers must continually motivate partners to engage with their partner enablement programs. B2B organizations that fail to sustain partner engagement may lose their channel partners to other opportunities. Suppliers’ partner enablement efforts must effectively motivate partner participation, providing opportunities to improve knowledge and skills, and boosting competition. By developing evaluation, acceleration, and intervention methods, suppliers can tackle partner enablement challenges and underperformance. In this report, we introduce the key partner enablement steps of evaluation, acceleration, and intervention, which enhance partner enablement efforts.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).