Trends Report

Partner Enablement: The Keys To Continued Success

February 1st, 2018

Summary

Suppliers must continually motivate partners to engage with their partner enablement programs. B2B organizations that fail to sustain partner engagement may lose their channel partners to other opportunities. Suppliers’ partner enablement efforts must effectively motivate partner participation, providing opportunities to improve knowledge and skills, and boosting competition. By developing evaluation, acceleration, and intervention methods, suppliers can tackle partner enablement challenges and underperformance. In this report, we introduce the key partner enablement steps of evaluation, acceleration, and intervention, which enhance partner enablement efforts.

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