Partner Loyalty Framework Deep Dive: Foundation

Long-term partner loyalty depends on a supplier organization making a strong commitment to the channel. Suppliers must allocate the budget and resources necessary to grow and enable their partner programs. As supplier business models evolve, key foundational elements should be reviewed and/or updated to reflect current objectives.

A channel partner program must be built solidly, on a foundation that drives partners to become loyal participants and demonstrate a preference for the supplier. In this report, the first in a three-part series that dives deep into the Forrester Partner Loyalty Framework, we provide a detailed description of the foundational elements required to support long-term partner loyalty.