Partner Loyalty Framework Deep Dive: Operations

January 1st, 2018

Summary

Channel partners frequently balance multiple supplier relationships, forcing suppliers to compete for mindshare and partner participation. Suppliers should identify key functions and/or processes that can be streamlined to facilitate partner activities. Constantly remind partners of the availability and benefits of easy-to-use enablement, demand and incentive programs.

B2B suppliers must win partner participation and loyalty by constantly demonstrating that their channel program is easy for partners to do business with. In this report, the second in a three-part series that dives deep into the Partner Loyalty Framework, we provide a detailed description of the operational elements required to support long-term partner loyalty.

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