Summary
Channel partners frequently balance multiple supplier relationships, forcing suppliers to compete for mindshare and partner participation. Suppliers should identify key functions and/or processes that can be streamlined to facilitate partner activities. Constantly remind partners of the availability and benefits of easy-to-use enablement, demand and incentive programs.
B2B suppliers must win partner participation and loyalty by constantly demonstrating that their channel program is easy for partners to do business with. In this report, the second in a three-part series that dives deep into the Partner Loyalty Framework, we provide a detailed description of the operational elements required to support long-term partner loyalty.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).