Partner Numbers Are Expanding Across B2B Partner Ecosystems

Overall, partner numbers are expanding across B2B partner ecosystems. A partner ecosystem encompasses the complete universe of an organization’s partnerships and indirect routes to market in consideration of the holistic value they offer to B2B buyers and customers. In Forrester’s Routes-To-Market Survey, 2022, nearly half of partner and channel sales, marketing, and operations leaders in B2B organizations reported that they expect growth in the number of partners within their ecosystem either above last year or significantly above last year. This is a snapshot of Forrester’s data on B2B partner ecosystem growth in number of partners.