Partner Personas: Key Attributes

January 1st, 2018

Summary

In the B2B channel, most suppliers know only basic information about the individuals within their channel partners’ organizations. As a result, their ability to deliver targeted programs, processes, enablement, and engagement to these individuals is limited. Suppliers that align their messaging to each partner persona’s attributes can more effectively deliver information to channel partners that keeps them engaged and moving forward toward the loyalty phase of the partner journey. This report examines typical attributes of six key partner personas for solution provider partners and their relevance to specific phases of the partner’s journey.

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