Trends Report

Partner Program Modernization: Understanding Key Drivers And Trends

July 14th, 2021


B2B organizations often struggle to establish partner programs that can support their channel strategy and growth objectives. Not all partner programs have been transformed or adapted to address the evolution of the channel, the emergence of an ecosystem economy, new and expanded routes to market/partner types, or evolving partner business models. In this report, we discuss key trends and the rising impact of external and internal factors that are driving the need for partner program modernization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.