Partner Relationship Management Defined

Keeping partners engaged and productive requires suppliers to deliver a solid partner experience throughout the partner lifecycle (see Introducing The Partner Experience Maturity Model). Achieving this objective is largely dependent on deploying a best-of-breed technology stack that includes a partner relationship management (PRM) system. A thoughtful and well-executed selection process begins with the project team “getting smart” on PRM. In this report, we provide the foundational knowledge needed to select the right PRM system to meet a supplier’s current and future needs.