Partner Relationship Management Implementation Framework

In answer to the challenges inherent in supplier-partner relationships, partner relationship management (PRM) automation has become a primary tool in the channel management toolkit. A dedicated end-to-end PRM solution can combine all the necessary tools to fully support the supplier-partner relationship – all within a single, integrated solution suite. Just as critical to the success of a PRM solution is implementation – the process of getting the PRM solution up and running, and ensuring that the system is consistently performing as expected and that users know how to use and leverage it. Implementing a PRM solution incorrectly or incompletely can negatively impact current partnerships and, ultimately, the bottom line. In this report, we provide a roadmap that outlines how to plan, implement, and sustain the use of a PRM solution both internally and externally to advance channel partner relationships and revenues.