Partner Relationship Management Vendor Selection

January 1st, 2018

Dara Schulenberg

Summary

Partner relationship management (PRM) systems have become the primary tools in the channel management toolkit. A dedicated, end-to-end PRM solution combines all the elements necessary to fully support the supplier-partner relationship. The selection and implementation of a PRM system is major undertaking for a supplier. When done right, both the supplier and partner benefit from the efficiencies and benefits it generates. Making the wrong choice hurts current partnerships and, ultimately, the bottom line. In this report, we present a six-step process for selecting the right PRM solution to meet a supplier’s current and future needs.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.