Best Practice Report

Partner Segmentation Matrix Deep Dive: Growth Potential Metrics

January 30th, 2019

Summary

By grouping partners by their performance and growth potential, suppliers can be prescriptive about engagement, development, and investment. Selecting the right growth potential metrics is critical to the success of the partner segmentation process. Consider the supplier’s long-term business goals, industry, and partnership model before deciding how to gauge partner growth potential. In this report, we take a closer look at three categories of metrics that are commonly used to gauge a partner’s growth potential.

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