Best Practice Report

Partner Segmentation Matrix Deep Dive: Growth Potential Metrics

January 30th, 2019
Stephanie Sissler, VP, Principal Analyst
Stephanie Sissler VP, Principal Analyst

Summary

By grouping partners by their performance and growth potential, suppliers can be prescriptive about engagement, development, and investment. Selecting the right growth potential metrics is critical to the success of the partner segmentation process. Consider the supplier’s long-term business goals, industry, and partnership model before deciding how to gauge partner growth potential. In this report, we take a closer look at three categories of metrics that are commonly used to gauge a partner’s growth potential.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.