Partner Segmentation Matrix Deep Dive: Performance Metrics

January 2nd, 2019

Summary

By grouping partners by their performance and growth potential, suppliers can be prescriptive about engagement, development, and investment. Selecting the right performance metrics is critical to the success of the partner segmentation process. Consider the supplier’s business goals, industry and partnership model before deciding how to gauge partner performance. In this report, we take a closer look at three categories of metrics that are commonly used to gauge a partner’s performance.

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