Summary
Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex and resource-intensive, and interactive marketers can't do it all on their own. This report helps interactive marketers identify the internal and external partners they'll need to find and engage influencers, and it shows them how to advance from one-off influencer marketing programs into a structured influencer marketing practice.
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