Trends Report

Partnerships Accelerate Customer Insights

How Outside Firms Help Tackle Transformation Challenges

August 6th, 2014
Jody Sarno
With contributors:
Mary Pilecki , Eric Brown , Olivia French


Customer insights (CI) professionals and marketing leaders who have yet to transform from a product-focused to customer-centric strategy and cash in on the promise of turning customer data into big dollars are finding it increasingly challenging to compete. Unfortunately, they are also finding a significant number of problems that involve far more than just data. The issues are so numerous and complex that many leaders have come to the realization they don't know how to resolve the dilemma on their own. If your firm hasn't yet made the journey to data-driven customer centricity, this report will deliver insights needed to make sense of the metamorphosis required. It will help you address the maze of challenges in your firm's quest to compete as an intelligent enterprise in the age of the customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.