Trends Report

Pinterest Is Not Ready For Prime Time

Its Enormous Potential Demands Richer Ad Targeting

January 15th, 2015
NE
Nate Elliott
With contributors:
Collin Colburn , Luca Paderni

Summary

Pinterest attracts more users than you think — and that audience loves to interact with and talk about brands as well as shop online. But only about half of top brands have created Pinterest boards, and those that have done so struggle to find value. Likewise, the site offers limited targeting for its Promoted Pins, which leads to limited results. This report will examine why Pinterest's marketing value lies more in the future than in the present and reveal what benefits marketing leaders can find on the platform today.

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