Summary
No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more complicated and requires you to apply some production-line rigor to discover the relative value among possible programs. This report will provide a framework for understanding the complexity, risk, and value of emerging touchpoint strategies and show you how to manage and refine a continual stream of innovations for stakeholder decisions.
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