Planning Guide Report

Planning Guide 2023: Product Management

Spend On Product Management Technology To Achieve Goals

August 23rd, 2022
With contributors:
John Grozier , Alexa McCloughan , Melissa Parrish , Sam Somashekar , David Morrison , Drew Zalucky


Effective product management is more important than ever, especially as demand for digital products increases. The flow of feedback from customers has increased dramatically with the adoption of digital offerings — and with customers expecting these offerings to evolve quickly in response to their feedback, the job has become more complex than ever. In the coming years, product leaders will face these demands with the backdrop of a probable recession. Product leaders must focus on the most efficient approaches for growth — leveraging available data, potential partners, and the product itself to drive customer acquisition, retention, and growth.

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