Summary
In today’s volatile business environment, portfolio marketing can provide much-needed guidance to identify and prioritize opportunities for growth and create value for buyers. Portfolio marketers must improve their skills around insight collection and analysis, challenge go-to-market strategies that have grown stale, and explore new technologies to stay relevant and help their organizations succeed. Additionally, the function should devote resources to gathering buyer insights, gaining competitive intelligence, and set up the organization for success with the use of technologies like generative AI.
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