Summary
Podcasting is a real boon for internal corporate communications, marketing initiatives, and informal learning modules targeted at customers and employees alike. A well-produced 10-minute podcast presents very specific information pertinent to the targeted audience that's easily consumed in an MP3 format. Podcasts will not replace more formal communications but will augment more lengthy types of communications while also providing a resource for updates that are short, informative, and engaging. When done well, podcasts can be an attention-grabbing and memorable way to communicate important messages.
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