Portfolio Marketing And The Revenue Enablement Plan

January 1st, 2018

Summary

A B2B revenue enablement plan is a deliverable that defines the knowledge, skills, and processes required by sales to successfully adopt a product, service, or solution. Portfolio marketers must enlist sales leadership and other internal stakeholders to define requirements for new sales knowledge transfer programs. Agreeing on enablement activities early in the go-to-market process prevents disconnects later between marketing and sales. Organizations should also prioritize sales segments to focus initially on sales teams that will generate the most revenue for the new offering. In this report, we provide a template and guidelines that portfolio marketers can use to create a best-in-class revenue enablement plan.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.