Maturity Assessment

Portfolio Marketing Maturity Assessment: Buyer Needs

February 11th, 2022


We believe in the power of unlocking and encoding buyer needs into the DNA of your business to discover growth opportunities and maximize go-to-market performance. The Portfolio Marketing Buyer Needs Assessment is designed to help portfolio marketers understand their relative maturity in becoming truly buyer-centric, using a scale of beginner, intermediate, and advanced. The assessment is composed of 20 questions and takes 10 to 15 minutes to complete. The results provide a maturity level along with definitions and guidance for three key areas: organizational readiness, buyer knowledge, and buyer-centric processes.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.