Portfolio Marketing Maturity Assessment: Buyer Needs

February 11th, 2022

With contributors:

Barry Vasudevan , Beth Caplow , Barbara Winters , Katie Fabiszak , John Buten , Paul Ferron

Summary

We believe in the power of unlocking and encoding buyer needs into the DNA of your business to discover growth opportunities and maximize go-to-market performance. The Portfolio Marketing Buyer Needs Assessment is designed to help portfolio marketers understand their relative maturity in becoming truly buyer-centric, using a scale of beginner, intermediate, and advanced. The assessment is composed of 20 questions and takes 10 to 15 minutes to complete. The results provide a maturity level along with definitions and guidance for three key areas: organizational readiness, buyer knowledge, and buyer-centric processes.

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