Summary
We believe in the power of unlocking and encoding buyer needs into the DNA of your business to discover growth opportunities and maximize go-to-market performance. The Portfolio Marketing Buyer Needs Assessment is designed to help portfolio marketers understand their relative maturity in becoming truly buyer-centric, using a scale of beginner, intermediate, and advanced. The assessment is composed of 20 questions and takes 10 to 15 minutes to complete. The results provide a maturity level along with definitions and guidance for three key areas: organizational readiness, buyer knowledge, and buyer-centric processes.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.