Best Practice Report

Portfolio Marketing: Organizational Design Considerations

January 7th, 2019


Companies with dedicated portfolio marketing functions may choose a centralized, decentralized or hybrid organizational structure. The size of the organization, business model, markets served and resources available should be inputs into organizational design decision-making. Portfolio marketing structures may evolve on the basis of external market shifts or internal changes such as mergers, acquisitions or different business models.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.