Summary
Companies with dedicated portfolio marketing functions may choose a centralized, decentralized or hybrid organizational structure. The size of the organization, business model, markets served and resources available should be inputs into organizational design decision-making. Portfolio marketing structures may evolve on the basis of external market shifts or internal changes such as mergers, acquisitions or different business models.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).