Summary
Most B2B companies are struggling to drive revenue growth today because their buyers have changed and they haven’t; they continue to employ outdated, counterproductive practices. Revenue process transformation is a strategic initiative designed to create stronger, more durable growth by helping organizations gain a deeper understanding of their buyers and customers to enable marketing, sales, and customer success teams to create experiences that meet buyers’ expectations and needs across their lifecycle. Read this report to understand how portfolio marketers can play a critical role in revenue process transformation by ensuring frontline teams have the accurate insights and compelling messaging they need to deliver value in every buying experience.
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