Best Practice Report

Portfolio Optimization

January 8th, 2019


The portfolio optimization activity, which occurs during the growth phase of the Forrester Product Marketing and Management (PMM) Model, is a cross-functional activity during which teams complete an analysis and make a recommendation to grow, maintain, or sunset an offering. By using a comprehensive framework and formalizing product lifecycle recommendations, organizations can make better decisions with broader and deeper cross-functional buy-in and commitment. In this report, we provide a template and guidelines for developing and presenting the portfolio optimization recommendation to a leadership team guiding investment decisions, such as an innovation council.

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