Best Practice Report

Post-Acquisition Lead Management Process Assessment

January 1st, 2018


Following an acquisition announcement, assessing the acquired organization’s lead management process is critical to ensure a smooth integration. Examine the organization’s complete lead flow process, as well as its governance and measurement. Use a gap analysis to shed light on which aspects of the acquired organization’s lead management processes should be integrated or absorbed.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.