Best Practice Report

Post-Sale Customer Communications Strategy: Getting Started

March 15th, 2018
Amy Bills, VP, Principal Analyst
Amy Bills VP, Principal Analyst

Summary

For B2B organizations, successfully nurturing accounts after they become customers depends on the application of three principles. Effective customer communications requires a thorough understanding of the current state, clear business goals, and a consistent and thoughtful strategy based on customer personas. In this report, we describe how to initiate the development of a holistic, cohesive strategy for post-sale customer communications.

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