Trends Report

Power Innovation With Future-State Customer Journey Maps

July 31st, 2020


Tech leaders striving to innovate can find great inspiration in new technologies, but they must be customer-led to succeed. Future-state journey mapping identifies and addresses what customers will need next. Find your colleagues who are CX pros and recruit them to being future-state journey mapping into your innovation process. To learn more, schedule an inquiry with a Forrester analyst.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.