Powering Campaigns With Third-Party Influencer Tactics

January 1st, 2018

Summary

Influencers can be utilized in multiple ways to drive campaign results. Campaign strategy can be improved when influencer insights are incorporated into the go-to-market planning process. Buyers look to influencers for education about issues and trends, and organizations that use influencers in their campaigns transfer this credibility to their offerings.

Adding third-party influencers to marketing campaigns can drive significant improvements in campaign results. In fact, influencers can be injected into all four program families of an integrated campaign (reputation, demand, engagement, and enablement) to lift performance. In this report, we examine the benefits of using influencers in campaigns and provide examples of influencer tactics within each campaign program family.

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