Best Practice Report

Practical Activities For Culture Change

Invoke Art And Science To Understand, Design, And Build Change

November 28th, 2022
With contributors:
James McQuivey, PhD , Katy Tynan , Anjali Thomke , Demi Starks


Arrive at your intended future culture state through a clearly defined process for culture change. That process should combine the science of behavior change with the art that can engage and inspire that change. This report outlines a culture change approach that begins with understanding and offers simple activities to engage stakeholders and inform a path forward.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.