Best Practice Report

Practical Activities For Culture Change

Invoke Art And Science To Understand, Design, And Build Change

November 28th, 2022
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
With contributors:
James McQuivey, PhD , Katy Tynan , Anjali Thomke , Demi Starks

Summary

Arrive at your intended future culture state through a clearly defined process for culture change. That process should combine the science of behavior change with the art that can engage and inspire that change. This report outlines a culture change approach that begins with understanding and offers simple activities to engage stakeholders and inform a path forward.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.