Predictions Report

Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape

December 19th, 2013
With contributors:
Cory Munchbach , Tracy Stokes , Jim Nail , Alexandra Hayes , David Cooperstein


The post-digital era is upon us — digital has tremendous impact but no longer lives in its own vacuum of marketing tactics. And this will be another year in which fast-paced technology adoption will shift the marketing landscape, with some platforms witnessing a tapering off of their rapid rise and marketers facing the challenge of what to test in the next groundswell of media-like activity. In this report, we predict that CMOs of consumer-focused companies and the agencies that serve them will have to double down on their plays to address consumers' more fragmented behaviors, expect excellent customer experiences, and move to make mobile the hub of their digital experiences.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.