Summary
Customer-facing applications are now crucial across all industries. However, in banking, business applications are even more important: Banking applications don't merely offer information about physical products to customers; they represent the product or service that a bank wants to sell or that a customer has already purchased. Application development and delivery (AD&D) professionals within banking need to be aware of eight trends in 2015 that will shape their business technology (BT) agenda and change the way they design, develop, select, and deliver customer-centric banking applications. Banks that will miss this opportunity will fall behind their peers in a "two-speed banking market" of the future.
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