Summary
Digital experiences are the new normal for customers across Asia Pacific (AP), empowered by widespread — and in some cases now universal — access to mobile technology. They're no longer satisfied with poorly coordinated online and offline experiences. This brief explains how AP-based organizations will respond in 2016 by aligning eCommerce initiatives with both digital and traditional marketing strategies and embracing emerging technology to jump-start internal change initiatives and digital business transformation.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).