Predictions Report

Predictions 2023: Consumer

Consumers Will Spend More And Demand Better

October 25th, 2022
With contributors:
Keith Johnston , Mike Proulx , Emily Collins , Xiomara Nunez , Shynise McElveen , Peter Harrison


Consumer behavior in 2023 will be shaped by opposing forces: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Don’t expect consumers to be shy about spending in 2023. But expect them to be far pickier — seeking out fewer, richer experiences that blend the digital fluidity of the pandemic with the familiarity and intimacy of the times that came before. This report makes five predictions about consumer behavior in 2023.

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