Trends Report

Predictive Apps Are The Next Big Thing In Customer Engagement

Leverage Big Data And Predictive Analytics To Supercharge Innovation And Disrupt Your Competitors

June 25th, 2013
With contributors:
James McQuivey, PhD , Rowan Curran , Mike Gilpin , Kyle McNabb , Vivian Brown


The answer to developing apps that dazzle the digital consumer and making your company stand out from the competition lies in what Forrester calls "predictive apps." Predictive apps leverage big data predictive analytics to provide the right functionality and the right content on the right device at just the right moment for the right person — an individual person, not a target, niche, or segment. This report introduces predictive apps and advises application development and delivery (AD&D) professionals on how to prepare for this new model of predictive apps — an era that will take digital disruption to its most logical and necessary extreme: a world of hyperindividual experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.