Prerequisites For Creating An Employer Brand

A B2B organization’s employer brand should be an extension of the corporate brand and share its meaning. The purpose of the employer brand is to cultivate a positive perception among potential and existing employees as well as support the company’s long-term talent strategy. In most cases, an employer brand represents a subtle variation of the parent brand; this allows it to have a distinct meaning but still draw on the parent brand’s strength. In this report, we explain the four prerequisites for creating an employer brand that supports your long-term talent strategy while building on the strength of the corporate brand.