Template

The Pricing And Packaging Strategy Template

A Template And Best Practices For Value-Based Pricing

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

The pricing and packaging strategy artifact codifies the agreed-upon approach to packaging and pricing a new offering or an enhancement to a current offering. It communicates the key elements to consider when making packaging and pricing decisions, as well as final recommendations. With input from product marketing and sales, product management creates this early in the stages of offering design and iterates as necessary as the team gains additional customer insight and the offering moves closer to commercialization. In this report, we provide a template, examples, and guidelines for developing pricing and packaging strategy and discussing decision implications with the cross-functional team.

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