Best Practice Report

Prioritize Diversity, Equity, And Inclusion (DEI) In Design Teams To Create Inclusive Experiences

March 28th, 2022
With contributors:
Ian Jacobs , Aurelie L'Hostis , Fiona Mark , Katy Tynan , Nick Monroe , Tiffany Do , Wesley Patterson , Shayna Neuburg


Creating inclusive experiences is good for the business, customers, and employees. But most companies fail to recognize that inclusive experiences don’t result from simply following inclusive design principles. Inclusive experiences are the outcome of inclusive and diverse design teams applying an inclusive design process. This report explains why diversity, equity, and inclusion (DEI) in design teams matters, discusses what an inclusive and diverse design team looks like, and offers best practices from design leaders who are committed to creating them.

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