Best Practice Report

Prioritize Innovation To Differentiate Your Brand Experience

Mindset, Process, Talent, And Insights Spur Innovative Approaches

July 30th, 2019
With contributors:

Summary

Marketing is in an innovation rut. Despite a plethora of emerging media and tech at marketers’ fingertips, plus an ever-growing array of partners and capabilities, customer experience (CX) isn’t improving, and most brand experiences are impossible to distinguish from those of their competitors. This report helps B2C marketing executives frame their mindset to the process, talent, and insights needed to innovate their go-to-market approaches.

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