Trend Report

Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)

Peter Wannemacher
 and  four contributors
Feb 08, 2021

Summary

Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on business growth. To help executives and digital business leaders, Forrester identified three areas of mobile apps that banks should prioritize today: in-app search, alerts experiences, and card management tools. This report outlines why and how banks can improve these three crucial areas of mobile banking.

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