Trends Report

Prioritize Search, Alerts, And Card Management To Improve Your Mobile Banking Apps

Focusing On Certain Mobile Features Can Give US And Canadian Banks The Most Bank For The Buck (Get It?)

February 8th, 2021
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
David Hoffman , Gina Bhawalkar , Paul-Julien Giraud , Sam Bartlett

Summary

Your mobile banking app could be better. The reality for most providers is that mediocre or poor mobile experiences frustrate your customers, inhibit brand differentiation, and act as a drag on business growth. To help executives and digital business leaders, Forrester identified three areas of mobile apps that banks should prioritize today: in-app search, alerts experiences, and card management tools. This report outlines why and how banks can improve these three crucial areas of mobile banking.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.