Summary
In a persona-based marketing approach, there is never enough time or money available to target every conceivable buyer persona. So, when moving to a persona-based approach, one of the biggest challenges is deciding which personas to target. Portfolio marketers have primary responsibility for defining buyer personas. Develop a fact-based framework that prioritizes and selects personas as part of a go-to-market architecture. In this report, we present a three-step approach to prioritizing and selecting the buyer personas that will drive the greatest business value for the organization.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.