Best Practice Report

Product Financial Targets: Aligning Product Management And Sales

January 1st, 2018


Financial targets are a key area of interlock between product management and sales during the align stage of the Forrester Product Marketing And Management (PMM) Model. An on-the-record commitment by sales to a specific revenue or volume goal is vital for the success of an offering after it launches. Product management must work with sales operations to implement quotas and incentives to operationalize sales commitments. In this report, we present four sets of best practices to help product leaders align their goals with sales and ensure sales support an offering’s financial targets.

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